13 Video Marketing Statistics to Know for 2019

Original Article Published on January 11, 2019 by Andrew Hutchinson 

As you've no doubt heard and read, video content is the best performing content type on social, and can help to increase brand awareness, interest and conversions.

Not everyone feels comfortable creating video content, not everyone has the capacity to create engaging, compelling video. But the stats don't lie, and with more video options now at your disposal, it's likely worth, at the least, experimenting with the video options on the major social platforms to see what you can come up with to add to your overall marketing push.

Need more convincing?

The team at Renderforest recently surveyed more than 1,000 marketers to get their insights into how they're using video content, and what results they're generating from those efforts. 

You can check out their responses in the below infographic

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Meet Our Team: Alex Cheng, Videographer

 
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Alex Cheng loves to tell a good story.  What he’s really good at is telling it through video. 

His love for video began while studying film and motion graphics at Pasadena Art Center College of Design. The process is what keeps him enthusiastic about his passion: going on location, collaborating with team members, and together producing an amazing story that often begins as an abstract idea. 

Born in Brookline, Massachusetts, Alex’s journey west included time spent growing up and going to school in Southern California, then settling in Hawaii where he’s been since 2003.  Alex recently got married and he and Lila love to travel and go on mission trips. 

An interesting fact about Alex: he’s one-eighth Dutch (from his mom’s side) - and although a modest fraction, he’s really proud about this nod towards the Netherlands in his family DNA!

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Meet Our Team: Peter Fowler, Videographer

 
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Stunned wide-eyed stares. That’s usually the reaction from people when they hear Peter Fowler speaking fluent Japanese.  But to this 6-foot-two, blond-haired guy, he’s used to it.  Being born and raised in Japan with American, English speaking parents, Peter can seamlessly maneuver from one language to the other.  It’s been 12 years since he moved to Hawaii from Japan and his dual language skills have been useful in his line of work as a videographer.  His fascination with video started in high school and sharing stories and memories through this media is what Peter says continues to fuel his passion for videography and filmmaking. He’s also expanded his skills as a FAA certified aerial drone operator. When he’s not behind the camera, you’ll find him spending time with his family.

 

Top 10 Reasons You Need Video in Your Content Marketing Plan

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. 

Here are 10 reasons why organizations should include video in content marketing plans…

1. Improved SEO

First off, utilizing video in content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times. Of course, that’s when you do it right.

2. Stronger Consumer Attention

Video have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is key.

“The attention economy is not growing, which means we have to grab the attention that someone else has today.” –Brent Leary, Co-Founder, CRM Essentials

3. Higher Engagement

We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.

4. More Video-favored Technology

With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favoring the video-marketer.

Consider Facebook’s addition of the auto-play for example. It’s hard to argue that a status update or link to an article demands as much attention as a video in your newsfeed.

5. Greater Optimization Opportunities

How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s pretty hard to answer these questions on text-based content.

Video, on the other hand, has this feedback loop built in. Measure click-through rate, drop-off points, or number of times watched. You can even drill this down to an individual level.

It all boils down to this: the feedback loop for videos means you know what’s working and what’s not. Now to focus on more of the stuff that’s working!

6. Higher Retention Rates

65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So if you have a message to get across (and why wouldn’t you if you’re creating content?), video might be the way to go.

7. Better Email Click-Throughs

You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? Enter: video. The use of video in emails has been shown to double click-through rates. More effective emails? Yes please!

8. Rise in Accessibility

While creating a video used to take many months and many thousands of dollars, the production of great video content has become much more affordable in the last few years.

9. Stronger Emotional Connections

Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.

While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets.

10. Increased Conversions

The number one reason for using video in your content marketing plan? Video converts more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Need we say more?

About the Author: Kimbe MacMaster

Kimbe is the previous Manager of Content Marketing at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She is also moderately (okay extremely) obsessed with her fluffy chow chow, Noah.

Why 85% of People Want to See MORE Video Content From Brands

Author: Anneke Steenkamp

In the last couple of years we’ve seen a tremendous rise in video content marketing. It’s a form of branding and marketing that isn’t going anywhere, and we wanted to explore exactly why 85% of people want to see more video content from brands.

A Platform for Learning

One of the biggest benefits of video content comes in the form of education. Brands are now able to summarize their message in concise, short from manner.

95% of people have watched an explainer video to learn more about a product or service

Consumers want to gain access to additional information at the touch of a button, and video content allows this. Should they enjoy your explainer videos and tutorials they can further engage with your brand by subscribing to your channel or following your brand on social media.

Instant Gratification

In this current technological era, we’ve become obsessed with instant gratification. This can be seen in the rise of online shopping and live streaming. People want to stay engaged and video content in the form of ‘live’ sessions via social channels or Q&A videos explaining anticipated queries can do exactly this.

Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? – Buffer

Businesses need to feed the urgency of the consumer and by creating informative, unique and summarized video content they can do exactly that.

Apart from instant gratification video content also allows for the consumer to connect with the brand on a personal level.

Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few. – Vidyard

A Visual Treat

Instead of scrolling down lines and lines of text, consumers like to be visually stimulated. That’s why channels such as Instagram are so popular. Apart from merely reading about a concept, you can now add visuals to your message.

Design and development companies can greatly enhance the artistic experience for the viewer while also showcases their skills and expertise. Animated videos are an ideal way for companies to get their message out without having to use their employees as marketing ambassadors.

Apart from Video content being a visual treat, it’s also regularly accompanied by music which can make the content experience more memorable. The brand Onzie nailed this combo with their fitness line video branding campaign aimed at a new market. Here you’ll note that music can be a key element of a great product video. 

Access to Expertise

By providing consumers with video content, brands are showing that they want to help their audience. They care about providing solutions to your problems, entertaining your curious mind and build an emotional connection by presenting their employees online.

Video content allows the consumer to gain access to the people behind the brand as well as their expertise.

It Helps Them Decide

Brands have noted that video content resulted in an increase in their ROI. Branded video content can act as a deciding factor for a prospective buyer. In our 2018 State of Marketing Survey, it was revealed that:

81% of people have been convinced to buy a product or service by watching a brand’s video. Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

They Want to Build Relationships

As mentioned before, consumers want to be able to build a relationship with the brands that they are following. The narrative of video content is highly beneficial in this regard. Building these relationships inspire loyalty between the brand and their audience.

When consumers enjoy your content they are more likely to become returning visitors to your platform or website, which is ideal for ROI and continued marketing.

Consumers also prefer an informal, chatty tone of voice instead of the ‘radio voice’ that was used in the past. This casual tone imitates the way in which friends and family would communicate with each other, making it feel more authentic. 

Social Media Engagement

YouTube remains the most popular (and most effective) sharing platform for video content, and there are no signs of that trend being reversed in the next year. – Wyzowl

Video content is easy to share on most social media platforms. Brands are able to extend their reach to a bigger audience because of the ‘share’ feature of videos. If the consumer is happy with your content and they know someone that would also find it valuable they are also likely to share it with their peers.

The average person watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours.

Many brands utilize the power of video content specifically because of its popularity on social media. Instagram stories have also given consumers real-time or current access to their favorite brands. YouTube has always been one of the most popular video marketing platforms, but Snapchat, Instagram, Periscope and Facebook Live are right up there as well.

Source Article: WYZ Owl